Vancouver Community College * Volume 1, Number 25 • October 6 >1993 KEC Council recommends membership list for new VCC Council The KEC Council has recommended a dent John Cruickshank, who joined in from 12-person membership team for the new VCC Toronto via speakerphone. Both spoke at Council. The membership recommendation length to reassure members that the Planning •Team's role would have a genuine and mean¬ is: -VCC President -Vice Presidents of Instruction and Stu¬ ingful affect on the shape which the new VCC takes. Said Julien: "The Board supports this dent Services for KEC and City Centre \ -Acting Director of CE process. We want to bring about the changes \ -Director of International Education necessary to move us ahead with the help of -Director of College Resources participation, certainly not at the expense of participation.''Julien added that some interim -Director of Employee Relations ^ -Vice President of Finance or the Asso¬ decisions will continue to be made without ciate Vice President of Finance* full, college-wide input, although this situa¬ -Representative from KESA tion will only continue for the short term. She -Representative from CCSA added that even these interim decisions will be -Representative from VCCFA open to review as long-term planning pro¬ -Representative from VMREU ceeds. Depending on whether there might be Cruickshank explained that the Plan¬ a perceived conflict of interest with Langara ning Team will work in support of the deci¬ issues. sion-making process, while dedsion-maldng KEC Council and KEC Instructional Council see a need to continue, but plan to review their mandates with the VCC Council will be the responsibility of the new VCC Council. It was stressed that the Planning Team once it's established. will not be involved in issues of separation, daily Back to basics the VCC Council relating to values, vision and news Planning Team For updates phone but will rather bring a package of materials to for new VCC PlanningTeam members will tackle the issue of their mandate on Friday. The decision to return to a discussion of mission for the new VCC. Cruickshank added that long-range planning, if not the Planning Team itself, will have a permanent position in the new VCC structure. (Transition Council has responsibility for taking recommenda¬ tions on separation to the Board). 7099 mandate follows a spirited meeting last week Because it was agreed that defining and during which a wide range of questions and establishing the process was more important after concerns were raised. than meeting timelines, a decision on when lo 2:30 pm The meeting included participation from Board Member Angela Julien, as well as Presi¬ hold a Phase II employee and student forum was postponed. Planning Team membership The following are the members of the cient ways of marketing than using just the mass media with its high expense and rela¬ tively low efficiency. VCC Planning Tearn (with alternates in paren¬ For example, a retail company such as thesis where an alternate has been chosen to the Bay may find that it reaches an acceptable degree of its target audience by using the date): City Centre Student Association, Michael Vancouver Sun. After all, everybody buys Fergusson; KEC Student Association, Manuel clothes and the other products that the Bay Salinas, interim; VCCFA, Ian Forsyth, Nina sells. However, a much smaller percentage Kozaldewicz; VMREU, John Roberts, Lor¬ of those people are in the market for educa¬ raine McKillop (Suzanne Patterson, Dennis Cumming); Council of Educational Managers, tion and consequently the return on each of our advertising dollars is much lower.. .I'm Phyllis Butler, Barbara Ash (Don Hume, Helen not saying ads in the Sun don't work, just that Spencer); Student Services, Allan Clarkson, the ads can be extremely costly on a per President alternates Aphrodite Harris (Wynn Keenan, Thome customer basis. between CC and KEC Husband); Admin. Assn., Wayne Matthewson Conversely, the face-to-face approach (Sam Lewindon); CE Senior Programmers, that the Automotive Programs will be using Donald Oakes (Brenda Pengelly); B.C. Nurses segments the department's potential audi¬ Both John Cruickshank and Executive Assistant Sarah Lucas will be at the City Centre executive of¬ fices this week. They will then alternate each week between KEC and City Cen¬ Union, Pauline Reaburn; College Board, ence far more efficiently, even if it is a much Angela Julien; President's Office, John Cruickshank; College Executive, Richard more labour intensive effort than mass media Pearce; Secretary/Recorder, DaleRasmussen; Pacific Leadership Inc., Wayne Penny, John Dickinson. tre. Regardless of location, both can be phoned at their regular numbers. Selling on a shoestring How might the College market its programs in the face of cutbacks in advertis¬ ing budgets, as well as cutbacks of people who have previously worked in this area? People in the KEC automotive depart¬ advertising. Trade fairs are only one way of meeting promotional needs at a low cost. There are many others, such as open houses, a presence in the community at locations where we're likely to meet potential customers. Perhaps flyers to people's homes or an ad on the buses will go further for the dollar than the mass media. Whatever the choices, the College's ability to achieve its promotional goals on a limited budget will require a lot of effort— ments, who are about to resume a past prac¬ and a lot of enthusiastic support from every¬ If you have any comments or tise of taking displays, brochures and other one involved. questions, please send them to marketing materials to the various career Chuck Poulsen, Manager of The Exchange, in care of College Administrative Services. fairs, provide one approach. This is a timely decision on their part The automotive display will be on ex¬ hibit at KEC for the Automotive Technology show October 21st and 22nd. because the College needs to find more effi¬ —Chuck Poulsen Page 2